Sunday, May 10, 2009

The Concept

There have been a lot of "what does chow it mean?" so what better way than to post it up here right? "Chow It" can mean anything to anyone but here is what Chow It Gear is all about...short and simple...

Have you ever, or do you sometimes, come across something in life that you did not want to but had to deal with and there was no way to get around it? That's what "Chowin It" is all about...gettin what needs to be done done because it just had to be...doing shiiit that you don't wanna do because in the end it will be better for yourself and the ones you love...making sacrifices...falling flat on your face and not hesitating to get the f#%k back up...or just not giving a f#%k because there was no way to get around the bullshit but to face it head on...dealing with it...CHOW IT "it's an island thing biieetch!"...and then there's always the naughty version (the one that first pops into people's minds when they hear "Chow It") but we'll talk about that later...haha!

CHALLENGE CONSUME CONQUER the chow it mentality.

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